This Podcast Pointer is about adding text marketing to your podcasting marketing plans. I believe you’re going to like the possibilities available when you text.

If you have a free download (or you’re planning to create one), using text to subscribe in your podcast is a great way to capture new email subscribers with ease. You’ve probably heard commercials across many marketing mediums inviting listeners to text a word or 5-digits to make a donation, get a coupon code, or receive a download or another promotional item.

You can use this same tactic to grow your mailing list and your show’s subscriber list. Yes, use the power of technology to your advantage! Most have heard the saying, “out of sight (or out of ears) is out of mind” so while you have your listener’s attention, ask them to take action in real-time. Encourage them to text and subscribe to your mailing list, to connect with you.

11 Creative Ways to Use Texting

To get the ideas flowing, consider these ways to use texting in your podcast:

1. Invite listeners to subscribe to your newsletter.
2. Download a freebie.
3. Share a discount coupon code.
4. Accept a donation for your organization.
5. Participate in a giveaway.
6. Leave survey feedback.
7. Vote for their favorite [fill in the blank].
8. Share one-time passwords or links.
9. Get your book’s bonus offer.
10. Join your VIP group.
11. Sign up for a course or event.

Using text to subscribe is very similar to using a landing page on a website. And, we know landing pages are good for many things.