I’ve said it before and I will say it again, “iTunes is not the end all and be all of your podcast promotion.”

As in, setting up your podcast to appear on iTunes is not the only thing you need to be doing for promotion of your podcast. So many people lay a lot of weight during podcast launches on the iTunes piece and feel like “they made it” when their podcast appears in the iTunes directory. Yes, it is one piece of a strategy to get your podcast out there to the masses, to be found and heard. But not the only piece.