Are you practicing the three “S’s” when it comes to your podcast's promotion? Below are three things that you should be doing in order to to help promote and grow your podcast audience:

Darlene's Three S's to Podcast Promotion:

Send an email to your subscribers when a new podcast episode launches. Let your "peeps" know about your latest and greatest episode. They want to hear from you, otherwise, they would not have subscribed to your list.

Show notes! Show notes is a blog post that includes a description of your podcast episode, a brief overview of main topics discussed, can include time stamps for pertinent information and includes links to anything you mentioned in the podcast. You should be creating show notes for each episode and posting them on your website. Make them keyword rich too. Whenever you promote or share your podcast, direct people to that specific episode's show notes.

Social Media, you betcha'. Spread the word about your latest episode on social media. Don’t just tweet or post about it once, and be done. Add promotion of your podcast into your daily/weekly social media schedule to capture interest and engage followers.

Bonus: create Click to Tweets and include them in your episode’s show notes, making it even easier (and fun) for your audience to share your content.Need help implementing these three ‘S’s? Let's chat! Contact me today for a strategy session. We can devise a plan and promote your podcast, together!